StreetsCamp Lights Up the Twitterverse: Storytelling Edition StreetsCamp Lights Up the Twitterverse: Storytelling Edition
StreetsCamp Lights Up the Twitterverse: Storytelling Edition
StreetsCamp Lights Up the Twitterverse: Storytelling Edition
Slow Down! And Four Other Ways to Make People Love Cyclists Slow Down! And Four Other Ways to Make People Love Cyclists
Slow Down! And Four Other Ways to Make People Love Cyclists
Slow Down! And Four Other Ways to Make People Love Cyclists
Film Festival Helps Build Roanoke Bike Culture Film Festival Helps Build Roanoke Bike Culture
Film Festival Helps Build Roanoke Bike Culture
Film Festival Helps Build Roanoke Bike Culture
A Playbook for Persuading People to Use Public Transportation A Playbook for Persuading People to Use Public Transportation
A Playbook for Persuading People to Use Public Transportation
A Playbook for Persuading People to Use Public Transportation
Transit Agencies Need Online Savvy to Influence Politics Transit Agencies Need Online Savvy to Influence Politics
Transit Agencies Need Online Savvy to Influence Politics
Transit Agencies Need Online Savvy to Influence Politics
Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging
Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging
Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging

How can better TDM outreach help change commuters’ minds?

The transportation demand management industry and, even more broadly, non-automotive transportation options have a communications problem. The goal, moving people safely, cleanly, and efficiently, is clear, but it may not across as such to stakeholders and decision-makers.

What changes could we make, as an industry, in how we talk about changing commutes and trying new modes, to better reach audiences? Could simple changes like a common definition of the term “transportation demand management” help the industry find other funding sources, better lobby for policies, and gain wider popularity?

Whether it’s telling the stories about how people in their daily lives, or focusing on positive messaging, many agencies are finding new, effective ways to communicate transportation options.

Popular Communications Stories

Rebranding “TDM” Could Fix the Industry’s Communications Struggle

Would a common definition of the term and practice of transportation demand management help the industry find other funding sources, do better lobbying for policies, and gain wider acceptance and popularity?

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Where Are the Super Bowl-esque Ads About Public Transportation?

When it comes to communicating that people have transportation options besides their own drive-alone cars, the transit industry is getting its lunch handed to it, and has been for decades.

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To Take Back Our Streets, Remember How We Lost Them to Cars

Children may again someday walk or bike to their schools and their friends’ houses, but to get to that point historian and author Peter Norton says we’ll have to unlearn much of what the auto industry has taught us over the past century.

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Recent Communications News

StreetsCamp Lights Up the Twitterverse: Storytelling Edition

StreetsCamp Lights Up the Twitterverse: Storytelling Edition


June 22, 2015    Paul Mackie

Also see excellent coverage of this storytelling session by Greater Greater Washington. [View the story “StreetsCamp Lights Up the Twitter-verse: Storytelling Edition” on Storify]

Slow Down! And Four Other Ways to Make People Love Cyclists

Slow Down! And Four Other Ways to Make People Love Cyclists


June 19, 2015    Paul Goddin

Just as there are two Americas, there are two types of cyclists. First, there are the Cyclists with a capital “C,” clad in Lycra and obsessed with speed. These cyclists probably spent upwards of $1,000 on a bike, are often male, and everything about them signals that cycling is not for mere mortals. These adrenaline… Read more »

Film Festival Helps Build Roanoke Bike Culture

Film Festival Helps Build Roanoke Bike Culture


June 16, 2015    Jeremy Holmes

RIDE Solutions in Roanoke, Virginia has a long history of working with the local arts and culture scene to reduce traffic in the region. We have worked with: the Roanoke Arts Commission on: an art bike rack, a bicycle-based tour of public art installations, and a program called Art by Bus the independent Roanoke Arts… Read more »

A Playbook for Persuading People to Use Public Transportation

A Playbook for Persuading People to Use Public Transportation


June 4, 2015    Paul Mackie

The art of persuasion was on display in two sessions at the end of the Center for Transportation Excellence conference in Grand Rapids, Michigan this week. When attempting to convince someone to try something new – such as transportation alternatives to driving – arguing facts simply won’t work and usually makes the situation worse, according… Read more »

Transit Agencies Need Online Savvy to Influence Politics

Transit Agencies Need Online Savvy to Influence Politics


June 2, 2015    Paul Mackie

Surveying and research modeling for transit ballot measures typically happens in the final crunch before elections. But Scott Wilkinson, founder of AlphaVu, makes a compelling case for transit agencies and transportation strategists to stay focused on how people are talking about them 365 days a year. “In transit, we’re feeling gun-shy. We’re used to people… Read more »

Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging

Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging


May 20, 2015    Paul Goddin

Arlington hasn’t unveiled its new PAL marketing campaign yet, but Mobility Lab received a preview of it. Soon to show up on ART buses, in Arlington Metro stations, and in local newspapers, the new series of ads are colorful and friendly in their gentle and light-hearted admonition for drivers, pedestrians, and cyclists to show each… Read more »

How Transit Agencies Can Manage the “Blizzard” of Negativity on Twitter

How Transit Agencies Can Manage the “Blizzard” of Negativity on Twitter


May 20, 2015    Janna Starcic

Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer, the author of a recent award-winning study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are… Read more »

How Capital Bikeshare Members Use System is Becoming Clearer

How Capital Bikeshare Members Use System is Becoming Clearer


April 21, 2015    Paul Mackie

Since Capital Bikeshare’s previous surveys in 2011 and 2012, members of the Washington D.C. region’s bikeshare program have grown a little older, become more widespread throughout the region (rather than simply being from the urban core), and become more prominently affluent white males. This latest survey (see the full survey and executive summary here) –… Read more »

For Earth Day, Accountability for Transportation Agencies May Begin with Environmental Messages

For Earth Day, Accountability for Transportation Agencies May Begin with Environmental Messages


April 1, 2015    Lloyd Brown

As Earth Day approaches on April 22, it’s worth considering how well state departments of transportation talk about their environmental responsibilities. A new report by the American Association of State Highway and Transportation Officials (AASHTO) Center for Excellence in the Environment, Benefits of Transportation: Telling America’s Transportation and Environment Story (full disclosure: I work for AASHTO… Read more »

A Social-Media Playbook for Changing Commuting Behaviors

A Social-Media Playbook for Changing Commuting Behaviors


March 31, 2015    Paul Goddin

Can social media be used to change a person’s commuting behavior or the way we design cities and transportation systems? There’s growing research to show how behaviors are influenced by networks, and specifically how social media can cause behavior changes that benefit society (such as decreasing energy consumption). The same principles, done correctly, could no doubt… Read more »

SXSW Hackers Suggest Austin Transportation Improvements

SXSW Hackers Suggest Austin Transportation Improvements


March 17, 2015    Lisa Nisenson

Austin, home to great music, festivals and tech, is also facing some great challenges. Thanks to its success, congestion, long commutes, and escalating housing costs are looming. For the first time, Austin’s South by Southwest (SXSW) festival is hosting Hack Our City. As part of the interactive program, five teams comprised of both locals and… Read more »

Infrastructure Money Tight? Do Better Bus Marketing

Infrastructure Money Tight? Do Better Bus Marketing


March 6, 2015    Chris Hamilton

If cities want to reduce the need for expensive infrastructure improvements, they should brand and market their buses better, according to New York Times conservative commentator Josh Barro. Citing a 2009 report from the Federal Transit Administration, he notes there is evidence to believe that transit agencies could attract more discretionary or choice riders if… Read more »