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Toolkit

6 Grassroots Steps to Improving the Terrible Street on Your Block

It’s up to the residents of a city to lobby for the transportation solutions that best serve their community. That was the subtext of various workshops at the first-ever StreetsCamp, which took place on Saturday at Georgetown University’s School of Continuing Education in Washington D.C. Led by Christy Kwan of the Alliance for Biking and… Read more »

Living in the Heart of D.C. May Actually Be Cheaper Than Living in the Outer Suburbs

The conventional wisdom is that living in the city is much more expensive than living outside of it. Taxes, entertainment, and groceries all add up to a slightly higher cost of living in the city. Housing, though, is the expense that tips the scales decidedly in favor of the suburbs. Or does it? With car… Read more »

A Playbook for Persuading People to Use Public Transportation

The art of persuasion was on display in two sessions at the end of the Center for Transportation Excellence conference in Grand Rapids, Michigan this week. When attempting to convince someone to try something new – such as transportation alternatives to driving – arguing facts simply won’t work and usually makes the situation worse, according… Read more »

Transit Agencies Need Online Savvy to Influence Politics

Surveying and research modeling for transit ballot measures typically happens in the final crunch before elections. But Scott Wilkinson, founder of AlphaVu, makes a compelling case for transit agencies and transportation strategists to stay focused on how people are talking about them 365 days a year. “In transit, we’re feeling gun-shy. We’re used to people… Read more »

Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging

Arlington hasn’t unveiled its new PAL marketing campaign yet, but Mobility Lab received a preview of it. Soon to show up on ART buses, in Arlington Metro stations, and in local newspapers, the new series of ads are colorful and friendly in their gentle and light-hearted admonition for drivers, pedestrians, and cyclists to show each… Read more »

How Transit Agencies Can Manage the “Blizzard” of Negativity on Twitter

Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer, the author of a recent award-winning study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are… Read more »

Corrals Aim to Make Bikeshare Customers Even Happier

We already know that an overwhelming amount of Capital Bikeshare members are really happy to have this cost-saving, healthy, non-polluting, and auto-traffic-alleviating transportation option available in the Washington D.C. region. Now there’s yet another reason for them to love the system. “You’re corralled,” Nate Graham tells a Capital Bikeshare rider pulling up into a roped-off… Read more »

Bikeshare Opens Major Possibilities for People Who Use CarFreeAtoZ

One of the key strengths of bikeshare is how it effectively expands the transportation network for its users. It unlocks new travel options that might not otherwise be possible, even for people with their own bikes. Now that CarFreeAtoZ supports bikeshare as an option, we can begin to see this impact more clearly than ever…. Read more »

D.C. Region’s First Capital Bikeshare-to-Transit App Unveiled by Arlington County

Along with bike-to-transit and drive-to-transit, people traveling throughout the Washington D.C. region – for the first time – can now search for bikeshare-to-transit directions as part of their trip planning. To see if your commute would benefit from Capital Bikeshare, start by going to CarFreeAtoZ.com. Follow the guide to submit your home and work address… Read more »