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Education

If Metrobus asked me to redesign its info brochures, I’d make them look like this

by Todd Fisk I’ve lived in DC and used Metrobus here for 14 years. I’m also a designer, and I have a few ideas about how to make the bus timetable brochures clearer for people using them to understand the system. Metrobus brochures could included a map like this to give riders a sense of… Read more »

Film Festival Helps Build Roanoke Bike Culture

RIDE Solutions in Roanoke, Virginia has a long history of working with the local arts and culture scene to reduce traffic in the region. We have worked with: the Roanoke Arts Commission on: an art bike rack, a bicycle-based tour of public art installations, and a program called Art by Bus the independent Roanoke Arts… Read more »

A Playbook for Persuading People to Use Public Transportation

The art of persuasion was on display in two sessions at the end of the Center for Transportation Excellence conference in Grand Rapids, Michigan this week. When attempting to convince someone to try something new – such as transportation alternatives to driving – arguing facts simply won’t work and usually makes the situation worse, according… Read more »

Transit Agencies Need Online Savvy to Influence Politics

Surveying and research modeling for transit ballot measures typically happens in the final crunch before elections. But Scott Wilkinson, founder of AlphaVu, makes a compelling case for transit agencies and transportation strategists to stay focused on how people are talking about them 365 days a year. “In transit, we’re feeling gun-shy. We’re used to people… Read more »

Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging

Arlington hasn’t unveiled its new PAL marketing campaign yet, but Mobility Lab received a preview of it. Soon to show up on ART buses, in Arlington Metro stations, and in local newspapers, the new series of ads are colorful and friendly in their gentle and light-hearted admonition for drivers, pedestrians, and cyclists to show each… Read more »

How Transit Agencies Can Manage the “Blizzard” of Negativity on Twitter

Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer, the author of a recent award-winning study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are… Read more »

Arlington County First in Nation with Program to Ease Public-School Staff Commutes

The only transportation demand management (TDM) program for public school faculty and staff in the U.S. has been created in Arlington County, Virginia. The program, called “ATP Schools,” is being administered by Arlington Transportation Partners (ATP), the employer-outreach arm of Arlington County Commuter Services. Funded by a grant from Virginia’s Department of Rail and Public… Read more »

School Bicycling Safety in Alexandria, Virginia Gets a Look From Tech Hackers

If you asked a student how long it takes to get from her high school to her house on a bike, she might tell you how long it takes to drive – something she’s familiar with – followed by a guess that it takes even longer to ride home on a bike. Of course, the… Read more »

For Earth Day, Accountability for Transportation Agencies May Begin with Environmental Messages

As Earth Day approaches on April 22, it’s worth considering how well state departments of transportation talk about their environmental responsibilities. A new report by the American Association of State Highway and Transportation Officials (AASHTO) Center for Excellence in the Environment, Benefits of Transportation: Telling America’s Transportation and Environment Story (full disclosure: I work for AASHTO… Read more »

A Social-Media Playbook for Changing Commuting Behaviors

Can social media be used to change a person’s commuting behavior or the way we design cities and transportation systems? There’s growing research to show how behaviors are influenced by networks, and specifically how social media can cause behavior changes that benefit society (such as decreasing energy consumption). The same principles, done correctly, could no doubt… Read more »